Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
Material type:
- 9780470915851 (hbk.)
- 0470915854
- 658.8/ M962c 22
- HF5415 .M79 2011
Total holds: 0
Includes bibliographical references (p. 199-208) and index.
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