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Product management / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2005.Edition: 4th edDescription: xvi, 494 p. : ill. ; 24 cmISBN:
  • 0072865989 (alk. paper)
Subject(s): DDC classification:
  • 658.56/ L523p 22
LOC classification:
  • HF5415.15 .L44 2005
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.56/ L523p (Browse shelf(Opens below)) 1 Available 009218
Total holds: 0

Includes bibliographical references and indexes.

BBA, BRE

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