Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xxxiii, 689 p. : col. ill., col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ Z68m (Browse shelf(Opens below))	1	Available		010146

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Includes bibliographical references (p. 660-669) and indexes.

BBA, BRE

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