Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2002Edition: 14th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

0256209820
0071158332

Subject(s):

Marketing -- Management

DDC classification:

658.8/ P454b 22

LOC classification:

HF5415.13 .M369 1999

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ P454b (Browse shelf(Opens below))	4	Available	001707
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ P454b (Browse shelf(Opens below))	5	Available	001708
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ P454b (Browse shelf(Opens below))	1	Available	005948
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ P454b (Browse shelf(Opens below))	2	Available	005949
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ P454b (Browse shelf(Opens below))	3	Available	006017

Total holds: 0

Includes bibliographical references (p. 743-786) and index.

BBA, BRE

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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