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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 9780070601581
  • 0070601585
Subject(s): DDC classification:
  • 658.8342/ P477c 22
LOC classification:
  • HF5415.3 .P468 2005
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8342/ P477c (Browse shelf(Opens below)) 2 Available 024376
Book Book Daffodil International University Library General Stacks Non-fiction 658.8342/ P477c (Browse shelf(Opens below)) 1 Available 009224
Total holds: 0

Various multi-media instructional materials are available to supplement the text.

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