No title Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens. - 6th ed. - New Delhi : Pearson, c2014. - xxi, 629p. : ill. charts, pictures, diagrams etc. ; 29 cm.

Includes bibliographical references and index.

9789332518278

2012037955


1. Hospitality industry
2. Marketing.--3. Tourism

TX911.3.M3 / K68 2014

647.940688/ K874m