No title Dictionary of social and market research /

Koschnick, Wolfgang J.,

Dictionary of social and market research / Wolfgang J. Koschnick. - New York : John Wiley, c1996. - vii, 416 p. : ill., figs. ; 25 cm.



056607611X (cloth)

96013151


Marketing research--Dictionaries.
Social sciences--Research--Dictionaries.

HF5415.2 / .K627 1996

658.8303/ K861d