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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund and Barry J. Babin. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2007. - xvii, 414 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 405-410) and index.

ISBN: 8131502813 9788131502815

LCCN: 2006908266

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .Z537 2007

Dewey Class. No.: 658.83/ Z68e

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