No title E-commerce /

Rayport, Jeffrey F.

E-commerce / Ecommerce Jeffrey F. Rayport and Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p. : ill., figs. ; 26 cm.

Includes bibliographical references and indexes.



0072465212

00108389


Electronic commerce.
Internet advertising.
Internet marketing.

HF5548.32 / .R39 2001

658.84/ R277e