Killing marketing :
Pulizzi, Joe
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose. - New York : McGraw-Hill Education, c2018. - xii, 260 pages ; 24 cm.
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
9781260026429 (alk. paper) 1260026426
Marketing--Management.
HF5415.13 / .P85 2018
658.8/ P981k
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose. - New York : McGraw-Hill Education, c2018. - xii, 260 pages ; 24 cm.
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
9781260026429 (alk. paper) 1260026426
Marketing--Management.
HF5415.13 / .P85 2018
658.8/ P981k