The art of digital marketing :
Dodson, Ian
The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson - 1 - Hoboken, New Jersey : John Wiley & Sons, Inc., 2016. - 1 online resource (viii, 385 pages) ; 24 cm.
Includes index.
Internet marketing.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
658.872
The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson - 1 - Hoboken, New Jersey : John Wiley & Sons, Inc., 2016. - 1 online resource (viii, 385 pages) ; 24 cm.
Includes index.
Internet marketing.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
658.872