Marketing 3.0 :
Kotler, Philip.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788126526192
Marketing.
658.8
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788126526192
Marketing.
658.8