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No title Promotional management /

Govoni, Norman A. P.

Promotional management / Norman A. P. Govoni, Robert J. Eng, Morton Galper - New Delhi : Prentice-Hall 1986 - xiii, 578 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9780137310197

Subjects--Topical Terms:
Sales promotion
Marketing
Advertising

Dewey Class. No.: 658.82/ G721p

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