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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund - 8th ed. - Australia : Thomson, c2003. - xxi., 744 p.: ill., figs. ; 26 cm.

ISBN: 9812542922

Subjects--Personal Names: BBA

Subjects--Topical Terms:
Exploring marketing research

Dewey Class. No.: 658.83/ Z68e

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