No title Services marketing : integrating customer focus across the firm /
Services marketing : integrating customer focus across the firm /
Valarie A. Zeithaml...[et al.].
- 7th ed.
- New York : McGraw-Hill Irwin, 2022
- xxxvi,582 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789353160777 9353160774
Service industries--Marketing.
Customer services.
Marketing.
658.8/ S491
Includes bibliographical references and index.
9789353160777 9353160774
Service industries--Marketing.
Customer services.
Marketing.
658.8/ S491