No title Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan, Gaitarn Dutta - 8th ed. - New Delhi : Pearson Education, 2019. - xxviii, 476 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780273768685 97898432584327
Export marketing--Management.
Export marketing--Management--Case studies.
658.848/ K262g
Global marketing management / Warren J. Keegan, Gaitarn Dutta - 8th ed. - New Delhi : Pearson Education, 2019. - xxviii, 476 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780273768685 97898432584327
Export marketing--Management.
Export marketing--Management--Case studies.
658.848/ K262g