No title Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens and Nigel F. Piercy. - 9th ed. - Boston, Mass. : McGraw-Hill, 2016. - xv, 784 pages : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780071263351 0071263357
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802/ C898s
Strategic marketing / David W. Cravens and Nigel F. Piercy. - 9th ed. - Boston, Mass. : McGraw-Hill, 2016. - xv, 784 pages : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780071263351 0071263357
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802/ C898s