Normal view MARC view ISBD view

Advertising & integrated brand promotion /

O`guinn, Thomas C.

Advertising & integrated brand promotion / Thomas C. O`guinn, Chris T. Allen & Richard J. Semenik, - 4th ed. - Thomson South-Western : New Delhi, c2006. - xlviii, 781 p. : ill. ; 28 cm.

ISBN: 0538473320 8131501582

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.122/ G964a

Place hold
Print
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)