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No title Global marketing : foreign entry local marketing & global management /

Johansson, Johny K.

Global marketing : foreign entry local marketing & global management / Johny K. Johansson, - 4th ed. - New York : Magraw-Hill, c2006. - xvi, 647 p. : cols. ill. ; 26 cm.

ISBN: 0071244549

Subjects--Topical Terms:
Global marketing

Dewey Class. No.: 658.848/ J651g

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