No title Advertising, promotion, and new media /

Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. - Armonk, NY. : M.E. Sharpe, c2005. - xii, 380 p. : ill. ; 24 cm.

Includes bibliographical references and index.



0765613158 (cloth : alk. paper)

2004004069


Internet advertising
Advertising.
Interactive multimedia.
Interactive marketing.

HF6146.I58 / A39 2005

659.1/ A24