No title Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

Jaffe, Joseph,

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe. - Hoboken, N.J. : John Wiley & Sons, c2005. - xix, 284 p. : ill. ; 24 cm.

Includes bibliographical references and index.



0471718378 (cloth)

2005000050


Advertising--Psychological aspects.
Customer relations.
Target marketing.
Advertising--Technological innovations.
Interactive marketing.

Non-traditional advertising.

HF5822 / .J33 2005

659.1/ J232l