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Marketing management:

Buell, Victor P.

Marketing management: a strategic planning approach / Victor P. Buell. - New York : McGraw-Hill, c1984. - xxi, 682 p. : ill. ; 25 cm.

ISBN: 0070088659

LCCN: 83019970

Subjects--Personal Names: BBA

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .B775 1984

Dewey Class. No.: 658.802/ B928m

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