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No title Marketing research /

Luck, David Johnston

Marketing research / David J. Luck and Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 8120304845

LCCN: 86025255

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83/ L711m

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