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No title Marketing research : concepts and cases /

Cooper, Donald R.

Marketing research : concepts and cases / Donald R. Cooper, Pamela S. Schindler - New Delhi : Tata McGraw-Hill, c2006. - xv, 771 p. : ill. ; 26 cm.

ISBN: 0195676963 0070600910

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83/ C776m

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