Marketing research :

Tull, Donald S.

Marketing research : measurement and method / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ; 26 cm.

Includes bibliographical references and indexes.



0024217409

92014611


Marketing research.
Marketing research--Case studies.

HF5415.2 / .T83 1993

658.83/ T918m