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No title Marketing : Principles & Perspectives /

Bearden, William O.,

Marketing : Principles & Perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072539097 (alk. paper) 007286057X (alk. paper) 0071214305

LCCN: 2002035590

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B4155 2004

Dewey Class. No.: 658.8/ B368m

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