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Applications in Basic Marketing :

Perreault, William

Applications in Basic Marketing : Clippings From the Popular Business Press / William D. Perreault and E. Jerome McCarthy - 2004-2005 Edition. - New York : McGraw-Hill/Irwin, 2005. - vii, 214 p. : ill. ; 26 cm.

ISBN: 0072864702

Subjects--Topical Terms:
Applications in Basic Marketing
Basic Marketing
Marketing

Dewey Class. No.: 658.8/ P454a

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