No title Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane,

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxvii, 788 p. : ill. ; 24 cm.

Includes bibliographical references and index.



0130411507 8120323092

2002025164


Brand name products--Management.

HD69.B7 / K45 2003

658.827/ K291s