No title Strategic management : concepts and cases /
David, Fred R.
Strategic management : concepts and cases / Fred R. David. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. - 822 pages : illustrations (some color), maps ; 27 cm.
Previously published under title: Strategic management.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780131276758 817758751x
Strategic planning.
Strategic planning--Case studies.
658.4012/ D249s
Strategic management : concepts and cases / Fred R. David. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. - 822 pages : illustrations (some color), maps ; 27 cm.
Previously published under title: Strategic management.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780131276758 817758751x
Strategic planning.
Strategic planning--Case studies.
658.4012/ D249s