No title Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
Berry, John, 1960-
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-309) and index.
0071412867 (hardcover : alk. paper)
Intangible property--Management.
Intangible property--Valuation.
658.15/ B533t
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-309) and index.
0071412867 (hardcover : alk. paper)
Intangible property--Management.
Intangible property--Valuation.
658.15/ B533t