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The CRM handbook :

Dyché, Jill.

The CRM handbook : a business guide to customer relationship management / Jill Dyché. - New Delhi : Pearson Education, c2002. - 331 p. : ill. ; 24 cm. - Addison-Wesley information technology series .

Includes bibliographical references (p. 281-286) and index.

ISBN: 0201730626 (pbk. : recycled, acidfree paper) 8177587625

LCCN: 2001034337

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5 / .D93 2002

Dewey Class. No.: 658.812/ D994c

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