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Kellogg on advertising & media :

Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media edited by Bobby J. Calder. - Hoboken, N.J. : John Wiley & Sons, c2008. - xi, 292 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470119860 (cloth)

LCCN: 2007052392

Subjects--Topical Terms:
Advertising media planning.
Advertising.

LC Class. No.: HF5826.5 / .K46 2008

Dewey Class. No.: 659.111/ C145k

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