Pharmaceutical marketing in the 21st century /

Pharmaceutical marketing in the 21st century / Pharmaceutical marketing in the twenty-first century edited by Mickey C. Smith - Binghamton, N.Y. : Pharmaceutical Products Press, 2001. - 283 p. : ill. ; 22 cm.

"Has also been published as Journal of pharmaceutical marketing & management, volume 10, numbers 2/3, 1996"--T.p. verso.

Includes bibliographical references.



1560247959 8176492345

95026641


Drugs--Marketing.
Drug Industry--economics.
Marketing of Health Services--trends.
Pharmacy Administration.

HD9665.5 / .P524 1996

615.10688/ P536

W1 JO892H v.10 no.2/3 1996 QV 736 P53605 1996