No title Consumers /

Arnould, Eric J.

Consumers / Eric Arnould, Linda Price, George Zinkhan - 1st ed. - Boston : McGraw-Hill, c2002. - xviii, 750 p. : col. ill. ; 25 cm.

Includes bibliographical references and indexes.



0256133603 (alk. paper)


Consumer behavior.
Consumer behavior--United States.

658.8342/ A751c