Normal view MARC view ISBD view

Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens - 8th ed. - New York : McGraw-Hill, c2002. - xxxii, 614 p. : ill. ; 26 cm.

ISBN: 0072500417

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1/ A68c

Place hold
Print
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)