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No title Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /

Teixeira, Joe.

Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer / Joe Teixeira. - Indianapolis, IN : Wiley Pub., c2010. - xxii, 434 p. : ill. ; 24 cm.

Includes index.

Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.

ISBN: 9780470641644 0470641649 (pbk.)

LCCN: 2010932416

Nat. Bib. No.: GBB067180 bnb

Nat. Bib. Agency Control No.: 015566264 Uk

Subjects--Uniform Titles:
Google AdWords.
Google Analytics.
Google Website Optimizer.

Subjects--Topical Terms:
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Data processing.--Statistics
Internet marketing.

LC Class. No.: TK5105.885.G66 / T45 2010

Dewey Class. No.: 025.04252/ T266y