No title Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I Hawkins, Mothersbaugh David L, Amit Mookerjee - 11th ed. - New York : McGraw-Hill., c2010. [Reprint 2011]. - xxix, 866 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
007068216x
Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
658.83420973/ H392c
Consumer behavior : building marketing strategy / Del I Hawkins, Mothersbaugh David L, Amit Mookerjee - 11th ed. - New York : McGraw-Hill., c2010. [Reprint 2011]. - xxix, 866 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
007068216x
Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
658.83420973/ H392c