An evaluation of new product launch strategy of Popular Pharmaceuticals Ltd.

Jayswal, Gobinda Kumar

An evaluation of new product launch strategy of Popular Pharmaceuticals Ltd. Gobinda Kumar Jayswal, Supervised by Mr. Syed Mizanur Rahman - Daffodil International University, Dhaka : Gobinda Kumar Jayswal, April 2012. - vii, 42 p. : ill., fig., tables. 29 cm. - Business & Economics .

Includes bibliography (p. 27)



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