(Record no. 12275)

MARC details
000 -LEADER
fixed length control field 00930nam a2200265 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520151804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627s2016 njua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014023870
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1729
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2013
-- c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756 pages,57 variously numbered pages :
Other physical details color illustrations ;
Dimensions 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7957
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 20151
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 78
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 18/03/2017 Purchased 16 9 658.8/ K874p 022589 18/06/2025 20/05/2025 1 18/03/2017 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 18/03/2017 Purchased 27 3 658.8/ K874p 022590 14/11/2024 07/11/2024 2 18/03/2017 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 18/03/2017 Purchased 23 12 658.8/ K874p 022591 17/11/2024 07/11/2024 3 18/03/2017 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 11/03/2019 Purchased 5 4 658.8/ K874p 024278 04/12/2024 06/11/2024 4 11/03/2019 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 28/03/2019 Purchased 7 7 658.8/ K874p 024369 10/12/2024 06/11/2024 5 28/03/2019 Book