(Record no. 13328)

MARC details
000 -LEADER
fixed length control field 00773nam a2200229 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250119130720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171103t20192010nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332555693
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency BD-DhDIU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83/ M249m
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term author.
9 (RLIN) 9263
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra, Georgia Institute of Technology.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 968 pages ;
Dimensions 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 9264
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 28/03/2019 Purchased 1326.00 5 2 658.83/ M249m 024371 25/01/2025 19/01/2025 1 28/03/2019 Book