How customers think : (Record no. 13403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01842nam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190519161107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020722s2003 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578518261 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhDIU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .Z35 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342/ Z22h |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald. |
| 245 10 - TITLE STATEMENT | |
| Title | How customers think : |
| Remainder of title | essential insights into the mind of the market / |
| Statement of responsibility, etc | Gerald Zaltman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 291-310) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology. |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| Topical term or geographic name as entry element | Creative thinking. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 19/05/2019 | Purchased | 658.8342/ Z22h | 024576 | 19/05/2019 | 1 | 19/05/2019 | Book |