(Record no. 1495)

MARC details
000 -LEADER
fixed length control field 01064cam a22003014a 4500
001 - CONTROL NUMBER
control field 13915680
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220925133016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050330s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005043864
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072935898
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M378 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ P454e
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 2554
245 10 - TITLE STATEMENT
Title Essentials of Marketing :
Remainder of title A global-Managerial Approach /
Statement of responsibility, etc William D. Perreault and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 638 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 1579
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date checked out Total Renewals
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 27/11/2008 Donation 658.8/ P454e 013211 04/09/2023 1 15/06/2011 Book      
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 27/11/2008 Purchased 658.8/P454e 013212 09/01/2023 2 15/06/2011 Book 2 25/09/2022  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 27/11/2008 Purchased 658.8/ P454e 013213 08/11/2012 3 15/06/2011 Book 1 08/11/2012  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 01/10/2011 Donation 658.8/ P454e 011377 12/06/2016 4 01/10/2011 Book 1 07/06/2016 1
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 01/10/2011 Donation 658.8/ P454e 011378 04/09/2023 5 01/10/2011 Book 1 26/02/2019 1