(Record no. 15459)

MARC details
000 -LEADER
fixed length control field 00652nam a2200217 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230525124910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627s2016 nyua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092621
International Standard Book Number 1292092629
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ K874m
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756 pages,57 variously numbered pages :
Other physical details color illustrations ;
Dimensions 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Topical term or geographic name as entry element Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Pharmacy Department Seminar Library Pharmacy Department Seminar Library General Stacks 25/05/2023 Purchase   658.8/ K874m PH00160 25/05/2023 25/05/2023 Book
    Dewey Decimal Classification     Non-fiction Pharmacy Department Seminar Library Pharmacy Department Seminar Library General Stacks 25/05/2023 Purchase   658.8/ K874m PH00161 25/05/2023 25/05/2023 Book
    Dewey Decimal Classification     Non-fiction Pharmacy Department Seminar Library Pharmacy Department Seminar Library General Stacks 25/05/2023 Purchase   658.8/ K874m PH00162 25/05/2023 25/05/2023 Book