Advertising and promotion : (Record no. 181)

MARC details
000 -LEADER
fixed length control field 01749cam a22003854a 4500
001 - CONTROL NUMBER
control field 14285210
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20111022102426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060303s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006043829
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073255963
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm64689024
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BAKER
-- NLGGC
-- DLC
-- BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1/B426a
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
9 (RLIN) 10013
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 763-789) and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 9697
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 9032
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 4031
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 10014
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Copy number Collection code Not for loan Shelving location Source of classification or shelving scheme Koha item type Home library Total Checkouts
15/06/2011 DIIT00329 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00330 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 2 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00331 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 3 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00329 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00330 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 2 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00331 15/06/2011   Purchased   Daffodil International University Library   659.1/B426a 07/10/2010 3 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library