Advertising : (Record no. 183)

MARC details
000 -LEADER
fixed length control field 01408cam a22003374a 4500
001 - CONTROL NUMBER
control field 12709089
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20111101101437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020318s2003 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002021433
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130477222
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/W447a
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice
Statement of responsibility, etc William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 599 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Copy number Collection code Not for loan Shelving location Source of classification or shelving scheme Koha item type Home library Total Checkouts
15/06/2011 DIIT00332 15/06/2011   Purchased   Daffodil International University Library   659.1344/W447a 15/12/2009 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00333 15/06/2011   Purchased   Daffodil International University Library   659.1344/W447a 15/12/2009 2 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00332 15/06/2011   Purchased   Daffodil International University Library   659.1344/W447a 15/12/2009 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00333 15/06/2011   Purchased   Daffodil International University Library   659.1344/W447a 15/12/2009 2 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library