(Record no. 186)

MARC details
000 -LEADER
fixed length control field 01023nam a22002894a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231229112545.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991103s1999 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99056644
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130835714
International Standard Book Number 8120321278
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/ W447a
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
9 (RLIN) 10019
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title principles & practice /
Statement of responsibility, etc William Wells, John Burnett, Sandra Morarity.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 562 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 9697
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
9 (RLIN) 10020
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
9 (RLIN) 10021
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/02/2011 Purchased 1 659.1/ W447a 004947 26/06/2024 29/12/2023 29/12/2023 1 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/02/2011 Purchased 2 659.1/ W447a 004948   23/04/2018 07/08/2012 2 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/02/2011 Purchased   659.1/ W447a 004949   23/04/2018   3 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/02/2011 Purchased 2 659.1/ W447a 004950   23/04/2018 29/02/2016 4 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/02/2011 Purchased 3 659.1/ W447a 004951   11/12/2018 18/11/2018 5 15/06/2011 Book 2