Marketing research : (Record no. 2630)

MARC details
000 -LEADER
fixed length control field 01289cam a22003614a 4500
001 - CONTROL NUMBER
control field 14328433
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191111104447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060404s2007 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006010250
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132279460
International Standard Book Number 0132221179
International Standard Book Number 9780132221177
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm65644357
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- DLC
-- BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83/ M218m
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 9263
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill., maps ;
Dimensions 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note "SPSS student version 14.0"--CD-ROM.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 9264
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0611/2006010250.html">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 48
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/11/2010 Purchased 9 1 658.83/ M218m 010852 04/03/2019 03/03/2019 2 15/06/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/11/2010 Purchased 13 1 658.83/ M218m 010854 29/05/2019 23/05/2019 4 15/06/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/11/2010 Purchased 11 1 658.83/ M218m 010855 28/04/2018 19/04/2018 5 15/06/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/10/2011 Purchased 10 1 658.83/ M218m 010851 18/10/2017 17/10/2017 1 16/10/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/10/2011 Purchased 19 2 658.83/ M218m 010853 30/11/2017 20/11/2017 3 16/10/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/10/2011 Purchased 6 2 658.83/ M218m 010241 29/04/2019 16/04/2019 6 16/10/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/10/2011 Purchased 5   658.83/ M218m 012392 15/03/2025 25/11/2017 7 16/10/2011 Book