(Record no. 4048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01015cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4031914 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240911123341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980105s1965 ilua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98004810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071410937 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhDIU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .H5 1965b |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/ B517a |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Higgins, Denis. |
| 9 (RLIN) | 9702 |
| 245 14 - TITLE STATEMENT | |
| Title | The art of writing advertising / |
| Remainder of title | William Bernbach ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, BRE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 9697 |
| Topical term or geographic name as entry element | Advertising copy. |
| 9 (RLIN) | 9703 |
| Topical term or geographic name as entry element | Advertising executives |
| General subdivision | Interviews. |
| 9 (RLIN) | 9704 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernbach, William. |
| 9 (RLIN) | 9705 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 10/07/2008 | Donation | 1 | 381.7 B517a | 008680 | 21/01/2018 | 14/01/2018 | 01 | 15/06/2011 | Book | ||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 10/07/2008 | Donation | 1 | 381.7/ B517a | 008681 | 19/09/2024 | 11/09/2024 | 02 | 15/06/2011 | Book |