(Record no. 4250)

MARC details
000 -LEADER
fixed length control field 00934nam a22002654a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230319102522.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990803s2000 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99044308
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 065800073X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhDIU
Language of cataloging ENG
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83421/ A158o
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Abrams, Bill
9 (RLIN) 8198
245 14 - TITLE STATEMENT
Title The observational research handbook :
Remainder of title understanding how consumers live with your product /
Statement of responsibility, etc Bill Abrams.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lincolnwood, Il. :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 277 p. :
Other physical details ill., figs. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note At head of title: American Marketing Association.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 267-269) and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, MBA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
9 (RLIN) 8199
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Marketing Association.
9 (RLIN) 8200
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/12/2010 Donation from the Asia Foundation 658.83421/ A158o 003775 15/06/2011 1 15/06/2011 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/12/2010 Donation from the Asia Foundation 658.83421/ A158o 003906 15/06/2011 2 15/06/2011 Book