(Record no. 4736)

MARC details
000 -LEADER
fixed length control field 00859nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220419172430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110707t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072416882
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhDIU
Transcribing agency BD-DhDIU
Modifying agency BD-DhDIU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973/ H392c
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 776 p. :
Other physical details col. ill. ;
Dimensions 27 cm +.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 1579
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 1345
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic subdivision United States.
9 (RLIN) 1604
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J., Coney, Kenneth A.
9 (RLIN) 1605
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/07/2011 Purchased 1 658.83420973/ H392c 008472 22/04/2022 19/04/2022 1 07/07/2011 Book